A Force of Nature
It’s well known that the calcium in milk contributes to bone health and the maintenance of our teeth. But did you know that milk is also a natural source of many other nutrients that are vital for maintaining good health, whatever your age? Like protein, iodine, vitamin B2 and vitamin B12.
This makes milk a force of nature.
A source of many nutrients
Life can be pretty hectic - working, learning, playing, exercising, getting things organised…so make sure you’ve got the natural force of milk on your side!
Milk, nutrition and health
Balance and variety is key to a healthy diet. Indeed, in recent decades, the range of foods available has steadily increased. As a result, however, a new phenomenon has emerged: choice stress! Could going back to basics be part of the solution?
A powerful international campaign
In this new campaign, the hidden natural strengths of milk are put in the spotlight. Milk is a true force of nature because it contains a unique mix of nutrients that can help you manage the battles of the day!
A new world and a unique identity have been created, showing the awesome power of milk and its tangible benefits. It’s illustrated using mythical-world characters with a strong visual impact to deliver the message in a compelling way.
Milk and milk products are enjoyable and versatile. Did you know that heat has little impact on the calcium content of food? This means that cooked meals containing milk retain the calcium and can help you meet your recommended daily intake from the ‘milk, yogurt and cheese’ food group.